The Truth: In a particular context - a statement that is known to be correct - i.e. in accord with reality, as corroborated by evidence or related experience.
We wish to be the brand that stands for Scandinavian simplicity, without being boring. We grant the wish of being well dressed in high quality clothing, the feeling of being current, always without taking yourself too seriously. We believe in mixing the opposites, looking fully sharp, yet relaxed.