For relaxed trendy girls, established in 1998. Roots from casual and sporty everyday wear, based on basic styles for the comfi chics! Different textures and qualities are mixed in creative ways to make the relaxed feeling.
Basic and clean shapes with more toned down colours, but still some poppy colours shooting in now and then. Black, grey and navy are main col. This season for redlabel.
The younger part of red label established in 2005, turning to the younger costumers
Inspired by humour and funny jokes. Crazy creatures may occur every season in different twisted illusions and shapes. You can find a colourful palette, and basic, casual shapes. Atmosphere of Tokyo has a big influence for this part of the collection.
Streety and playful look for youngsters that like a laugh! Be happy!