The Carlings Story

The Carlings Story

In 1908, the Swedish immigrant, Fridolf Carling, opened a men's oufitters in Storgata, Oslo. This store was to become one of the most popular men's clothing stores in Oslo, for the better part of a century. Little did Fridolf know that this would be the origin of the jeans chain Carlings.

In the sixties a man named Frank Varner opened his first store, in Thorvald Meyersgate, Grünerløkka in Oslo. The store that bore the name Frank Varner became a great success. In a few years there were several Frank Varner stores, and this was the beginning of what we today know as the Varner group textile company. In 1980 Frank Varner acquired the menswear store Carlings in Storgata, and in 1982 he transformed it into a jeans store.

1986 Carlings as a store chain was born, as we opened 4 stores bearing the same name, in Norway. The first stores were located in Skien, Stavanger, Arkaden adn Bogstadveien 31, both in Oslo. Today there are close to 100 stores spread around the country.

1996 Opening of the first Carlings store in Gdinia Poland. This was the first Carlings store outside of Norway.

1997 Opening of the first Carlings store, Kungsgatan 2, in Stockholm, Sweden. Today there are more than 80 stores in Sweden.

2001 Opening of the first Carlings store in Åbo, Finland

2003 Opening of the first store in Denmark.

2015 Opening of the first store in Vienna, Austria

Today we are close to 220 stores in Norway, Sweden, Finland and Austria, and we are continuously searching for new cities and locations.

Carlings is part of the Varner Group textile company, with central administration located at Billingstad outside of Oslo. In addition to this we have regional offices in Ørebro, Sweden, Helsinki, Finland, and Vienna, Austria.