This year's collection emphasizes the importance of being free to be yourself regardless of gender identity or sexual orientation. Using strong and associative words like “Proud” and “Loud” highlight this in the Carlings PRIDE collection.
For every t-shirt sold we will donate 100 kr/10 euros to local human rights organizations. The organizations are RFSL in Sweden, FRI in Norway and Helsinki Pride Community.
We stand united and proud for equality.
Carlings believes everybody is of equal value and has the right to love whoever they want. For us it is also important to take a stand against various types of oppression, discrimination and hate.
Love is a wonderful thing, love is for everyone. And that is something we will always fight for.
The campaign is photographed by Paul Edwards. His unique expression and representation of diversity has established him as one of the leading young photographers at the moment.